I found an interesting article written recently suggesting that with the future on the internet with the digital age, that good old fashioned hard copy business cards may become obsolete. Click here for more.

So they suggest that google is the new business card, but is it? If you’ve just met a potential client for the first time, will they remember your name in order to google you? Would they go to the trouble even if they did?

I don’t deny for a second that the internet is a powerful way to advertise you and your business, but it has its place. There are still plenty of other relevant media. And a business card in the hand can say so much about your business, it’s traits and your personality. Not to mention reminding the potential client you just met of who you are, when they pull it our of their wallet or pocket again.

Most google listings will consist of a few lines of basic arial font, blue and black text. A hard copy business card, with its stock texture and quality, its colours, its images, its logo and stylised fonts says so much more about you and gives you the chance to portray exactly the customized image and level of quality that you want to portray. I can’t think of a single business who would do without their business cards. Even small start-up businesses who can’t afford anything else will have a basic business card to give out to people they meet.

Can a website replace a business card? Again I would say, they have to remember your url first, and having your website address printed on a business card to hand out is invaluable in this respect.

Lisa

Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.