New Yarra Trams Logo
Sep 2
Looks like Yarra Trams will have a new logo design to coincide with the new takeover of Melbourne’s public transport systems. Personally I really liked the old logo, it symbolized the tram network with the tracks forming the ‘y’ I always thought it was quite clever and easily recognized.
The new logo is clear and well defined and bright, but conveys little meaning. It’s just words and colours. I notice they kept the green and blue and they way they meet together in the middle, but whilst that may convey a little continuity, it still looks quite pedestrian by comparison. Could be a logo for almost anything, says nothing about trams or transport. What do you think?
Excellent article!! I know when I first started designing, the entire print side of things was wild and really hard to comprehend – why would my nice, bright designs come back from the printers all dull?! I didn’t get it, b’coz it’s not talked about adequate, even at uni. So thanks for this article. The more we all talk about it, the better.