As a graphic designer for a printing company, a lot of my work involves coming up with new and innovative business card ideas. Business cards are a fantastic marketing tool that most new businesses overlook. Over the last few years I have seen some of the most innovative and unique design ideas guaranteed to make a great impression.

Inspiration

The best way to find inspiration is to take in to account your current style of marketing materials, including your website and company logo. If your website is artistic and full of colour, you should try to illustrate this on your business card.
For the more minimalistic and simple websites, you should pay close attention to the fine design. Perhaps invest in high quality printing effects like engraving and embossing.

Remember, your business card is a mini portfolio of your work so it’s important you let your personal style shine through to impress those potential business clients. The sky is the limit when it comes to design, from colours to die cutting so you can be as creative as you like.

Information

The most common mistake made on business cards is the amount of information included. Always keep in mind the primary function of your card is for potential clients and customers to easily obtain your contact information. There is no need for you to include everything, remember less is always more!

You should use the following:

  • Company name
  • General details of what your company does
  • Phone number
  • Email
  • Website URL

If you use social media to target business, always include your facebook/twitter username. Chances are customers will want to know a little more about you before contacting you, so this will give them immediate access to whom you are and who you interact with.

Innovation

Following are my favourite five examples that run the gambit from scalloped edges and elaborate die cutting, to one that is intended to be planted in the ground. Always keep in mind the message you want to portray to potential customers. Distinctive cards mean that you are about to get noticed and gain business!

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Nicky

Nicky is a Graphic designer for Print Express in the UK specialising in business card design

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