One of my new clients recently inspired me to write this one. She has started up a new business and wanted an original professional logo design but didn’t want to pay the usual graphic design fees.
She chose and paid for a new and exclusive logo design at bestlookinglogos.com for $50. And then customized her own colour choices for an extra $10. Here it is:
Then she wanted some business cards designed and printed with her new logo incorporated. She was able to have the same professional designer who designed her logo, design her business cards to suit and have 1000 printed for $179 – all inclusive of new artwork. Here is what she had to say about the process and outcome..
“Thanks again for your great service, I just need to explain to my graphic designer client why I didn’t go with them for this but they certainly wouldn’t have been able to provide me with my new identity and business cards for under $250. I am sure you will hear from me again.”
And here is her business card design as it turned out:
For more information on the same service and price contact Twilight Emerald Print Design anytime.
Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.
During the current economic downturn, it can be more important than ever to maintain a strong visual identity for your company.
With petrol prices at an all time high, interest rates skyrocketing and mortgage payments crippling the household budgets, people look to the companies they can trust with their business. A strong visual identity is not just a nice thing to have, it is a necessity, to maintain a strong presence and stress the good value you provide. It shows your unfailing consistency in hard times.
If you don’t already have a strong visual identity then you need to create one, and keep it consistent across all your advertising and materials so that customers and potential customers can recognize your image at a glance. You need to have an image that stands for something in people’s minds.
Have a look at companies like ANZ, Coca Cola, Dove – they all maintain a consistent identity that people know and trust, and they strive to send a message with their image about what they represent. ANZ – representing small businesses and they average homeowner; Coca Cola – their image instantly calls to mind refreshment on a hot summers day, relaxation; Dove – representing inner beauty on the outside for the average woman.
Through graphic design, creating a visual and corporate identity for you, along with the right marketing campaigns you too can have an image for your company that people instantly recognize and trust.
Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.
