This logo design was created with a specific target audience in mind, with a particular feel to it as requested by the client.

The client for this design has a start up business with the wonderful idea of a service to facilitate care for the elderly by consulting with the family to come up with the best possible recommendations on what type of care they should receive and where they should go to get it. Their target audience was an upper class market and the design needed to appeal to both the elderly and their families, invoking a feeling of trust, through elegance and class.

The theme was autumn, and the changing seasons and colours that autumn displays, as this seems to represent a natural change of life.

I did three original concepts, but they were thought to be a little bit feminine, so we went more with the browns, away from flowers in more focus on autumn leaves, while keeping the elegant font style from one of those initial concepts.

I created individual illustrations for autumn leaves, which eventually led to an illustration of a tree featuring those leaves with changing colours, and the leaves in motion as they fall, as they wanted an active looking illustration.

Lisa

Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.

Lately I’ve been working on a couple of business card designs for the more spiritual type of businesses with colour synergy, meditation and counselling/healing. With this first one I created a soft effect in the background with Photoshop, and incorporated her ideas of lotus flower, and new growth leaves. The client also specifically wanted to use a salmon colour in the background, so I trialled a few different colour schemes to compliment the salmon, this seemed to be the most soft and feminine colour scheme to suit it. I didn’t want anything to bold or harsh.

After completing this card, her good friend was referred to me so I needed to set up a card for colour synergy and balance, with a specific request to use a marrone colour and to feature ‘chakras’ with an aura in the logo. The main challenge though with this card is that the client really wanted to see an ‘old gold’ effect on her logo. She had these very specific colours in mind, as I suppose colour synergy is her business after all! For the back she also wanted to see a yin yang symbol in gold and marrone. So this is what I came up with..

I achieved the old gold effect in Photoshop using layer styles such as colour overlay, texture, shadow, gradient and pattern. Generally I would always set up logos in vector art/Illustrator, but the only way I could get this effect was in Photoshop, so I set up the logo at a really large size in case it needs to be used later in larger print, the reduced it for the business card.

Lisa

Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.

Believe it or not, I designed this angry black cat vector art for a logo which I thought turned out great but the logo design never went ahead.

Well as they say, one person’s trash is another person’s treasure. I have uploaded this exclusively to Graphic River, and it is now available for download for just $2. Considering the work I put in I think this is a bit of a bargain.

Would make a great logo !

Purchase it here.

Lisa

Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.

In the last week I set up a new logo, business card and A5 flyer design for MyOfficeCleaner. The client wanted to make use of just two spot colours: Reflex Blue and Pantone 322 (an aqua colour) and she wanted a modern look to the logo, utilising the style where regular and bold fonts are next to each other to separate the words, rather than using the space bar. So this is what I came up with for her A5 flyer in 2 colour..

and this is her new business card front and back to compliment the flyer:

Lisa

Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.

AFL clubs have some first class logos designed by top professionals. I’m sure they pay top dollar for them too. So let’s have a look at them club by club and see what works and what doesn’t..

Brisbane Lions – I guess this one is very queensland looking, reminds me of summer and the gold coast, but that’s not very apt for a football team that plays in the winter months. It just doesn’t have the class of some of the other logos, it’s probably a lot to do with the font usage and also the gradients of colour in an oval. A bit tacky and 80′s looking.

Carlton Blues – A stylized version shown here, this is generally a very traditional and old fashioned logo, with CFC for Carlton Football Club intertwined. It is also the same emblem shown on their jersey so immediately recognizable by anyone who follows AFL. I guess there is something to be said for tradition, and therefore it evokes the image of longevity and old loyalty to the club. Perhaps not as appealing to someone who is new to football.

Collingwood Magpies – this logo is quite detailed. Part traditional, part modern in its design. The badge and wreath and establishment date are traditional in idea but the execution of the design and particularly the flags have a modern stylized flair. It is very australian, with the use of the australian flag and the australian bird, and reminds me of vegemite for some reason.

Essendon Bombers – Kind of cartoonish, appealing to the youth I think. Looks a bit 1980′s. Good use of colour, and the way the title wraps around the image. Certainly some effort has gone into its creation, but the style is not quite slick enough for my taste. Could easily be a package design for a toy.

Fremantle Dockers – Strong use of purple to distinguish them from other clubs as it is a colour unique to them, but funny how their jerseys are not so purple and look more navy blue. A very modern logo for a club that has not been around so long as some of the others. The muscley sailor boy looks like he’s just stepped out of a gay nightclub and the outer glow effect is a bit cheap looking here. But good use of their colours.

Geelong Cats – I really like this one. Another example of simple but effective. A modern logo for an old traditional club, bringing them into the new millennium. This one is pretty slick. The way the cat’s face is emerging from the blue and white stripes in the same pattern as their jersey, is very effective. Instantly recognizable as the geelong football club with the use of the cat, the colours and the jersey stripes. 

Hawthorn Hawks – The 2008 premiers. Good use of some difficult colours to work with. Brown and yellow are not the most appealing combination. The new stylized hawk they have come up with is very modern, with a tough expression on the face of it. The hawks typeface is very basic, but that draws attention the the shield with the hawk. They haven’t gone overboard with detail here. Appealing to youth and the modern game.

North Melbourne Kangaroos – First thing I notice is you can’t read the title below, very unclear and particularly because of the use of a light grey colour on white background, which is not great for type readability. The image of the kangaroo with the football is effective, simple and modern, but I think I would have foregone the use of the light grey and stuck to the club colours.

Melbourne Demons – I think what this club has done with their logo is a big mistake. Their previous logo was one of the best logo designs I have ever seen. Why on earth change it to this? There is no longer any appearance of the demon, the club emblem. It has taken simple, too far. Boring, boring, boring and completely unappealing. And this is the club I barrack for!

Richmond Tigers – This has to be the most detailed of all the logos. A complex illustration, you don’t usually see that in a logo because it is more difficult to reproduce on some media. They have also used full colour though strong use of club colours yellow and black. Much use of lighting and shading. It is effective and would have taken a lot of work to design, but more appropriate for a t-shirt image than a logo, to me.

St Kilda Saints – A modern version of a traditional shield logo. It is the appropriate sort of logo for this club as that shield is very recognizable to st kilda saints and has long been associated. I like the modern feel to it and not overly complex. Easy to reproduce and brought into modern times while still maintaining tradition.

Sydney Swans – Another great example of simple but effective. I’ve always loved the way the opera house shape in behind the swan could also be seen as the swan’s tail feathers. Symbolizes both the swan and Sydney very well. Also the red ‘V’ represents the jersey pattern. This logo represents all aspects of the club’s recognizable emblems well, without going over the top in complexity.

West Coast Eagles – Pretty slick. Streamlined illustration, evokes the feeling of speed, force and power. Nicely designed title too. Possibly could have had stronger emphasis on blue and yellow, and it may lack in instant recognition as representing the club, but overall this is a very appealing logo.

Western Bulldogs – A stylized bulldog profile that really looks like he’s coming to get you. Simple yet tough. Instantly recognizable with great usage of the 3 emblems of the club, being the bulldog, the jersey and the colours.

Lisa

Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.