The design of your brochure should be eye-catching and consistent with your branding; the right brochure design can convey a message of luxury or creativity making your products and services very attractive to potential clients and customers.
The two disciplines in creative brochure design are textual content and visual design. A brochure should provide content and information on a topic a potential client or customer will be interested in. It should highlight important features, benefits and call to actions.
It’s very tempting to cram and fill your brochure with as much information as possible. Try to avoid this and make the real goal of your new brochure to get the reader to take action (contact you in some way through the brochure)
Creative brochures are often printed using four colour process on thick gloss paper to give an initial impression of quality.
All of the brochure designs below have been printed with an offset printing press for quality reasons; it makes no sense to hire an expensive creative for your brochure design and then print the brochure with a laser printer. The brochure design examples below are typically used by businesses to promote their products or services.
Here are some designs by Twilight Emerald Print Design
Neeru loves design and blogging. She is currently writes for Online Ink Cartridge company Clickinks. Neeru has been a marketer, writer and blogger for 2 years. She specializes in content creation and design.
Website - More Posts
Promotional flyers are an excellent way to keep your existing clients interested in your products on an ongoing basis. To keep your business pumping steadily. Just when they might have forgotten you, here appear some great new offers from your business that suddenly remind them what a useful resource you are!
One of my favourite most fabulous clients, Guinot (Australia) utliize promotional flyers to keep their australia wide salons informed about their large range of products with specials each month highlighting different products and product ranges they offer. See example above.
Anyone can have promotional flyers designed for their business. They don’t need to necessarily have a vast product range, just offer different specials and sales with time limits and keep your phones ringing.
Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.
I was recently designing some flyers for letterbox drops and had some interesting feedback. Unless you’re out there yourself dropping the flyers in each mailbox, you may not realize that the size of the brochure really needs to be designed appropriately to fit in the slots of the mailbox without having to squash and bend it unnecessarily.
If you think about it, an A4 size brochure is never going to fit into a mail box slot, even though this is a very standard sized brochure. You can still have an A4 brochure, but the trick is to design it as a 3 panel – folded to DL. DL (210 x 99mm) will fit very nicely into a mailbox, and can also fit into a DL envelope which is the standard envelope size most people use. This could be very handy if you want to use the post to mail them out instead of dropping the flyers off by hand as well.
Another standard sized flyer is A5 (half an A4). But we have found that although some mailboxes are wide enough to fit in an A5, many are not, and an A5 flyer will often have to be bent and squashed to fit in. This can really ruin the effect of a well designed flyer if it arrives to the potential customer all squished up.
So my advice, for mailbox drops send out DL flyers, or A4 folded to DL 3 panel, or if you really need to send out an A3 brochure, have it folded down to DL beforehand with the proper folding machines so that it still looks professional.
See above for one example of a double sided DL brochure proof.
Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.
There are a heap of great original brochure designs out there but I have have certainly also seen some shockers!
Too often I have seen people try to design their own flyer at home on a program like Microsoft Word, and oh boy you can really tell the difference! I wouldn’t be seen dead with one of those brochures advertising my business. Talk about cheap and nasty. But if you’re an amateur at home who has an idea for their brochure, here’s a tip. Go ahead and do a rough layout on your home pc, and then take that layout to a professional designer. Your rough layout ideas will be a huge help and time saver for your designer, who can then see up front exactly what needs to be included on your brochure and allocate space and design accordingly – but then they can take it from there and turn your ideas into more of an artistic masterpiece. Most likely you will save some money if your designer is charging by the hour, by having your ideas laid out up front instead of changing your mind after the brochure has already been designed.
I’ve included a link below which shows some very innovative ideas for brochures too:
http://www.allgraphicdesign.com/graphicsblog/2007/12/06/best-of-brochure-design-cool-samples-and-examples-of-brochures/
Another tip for the average person out there wanting a brochure designed, it is well worth having professional photographs taken. The difference between having some photos taken on your own little digital camera and having them done professionally is enormous when it comes to the final appearance of your brochure. And if you can’t afford a professional photographer then ask your designer if they can access some professional stock photography that would be suitable.
Lisa is a graphical and pre-press designer with more than 15 years experience. She runs her own agency Twilight Emerald from Ballarat, Victoria Australia.
