TIME magazine has just published a story “Think Ink: Why Print is Being Embraced By Designers” in which the web, sometimes painted as print’s enemy is introducing new opportunties for designers.
Technology is giving anyone the tools to be a professional designer and have their work displayed on the world stage, but that doesn’t mean that they have the skills to be a world class designer.
Crowdsourcing design is also pushing the limits for many designers, sites like 99designs have sometimes been criticised for devaluing the design industry with Australian Creative publishing a piece last month “Creative crowdsourcing under fire“.
One thing that is overlooked in the whole web vs print debate is that a key part of design is building a relationship with the customer both before and after a job. Design, and particularly print design, is a partnership a fresh set of creative eyes and someone to manage the print process even when things go wrong. DIY and crowdsourced design miss this key element.
Sean has been involved in marketing and printing industries since the early 1990s and since 1998 has had a focus on web design and development working with one of Australia's most experience web development firms.
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A fascinating new field is emerging in print – 3D printing.
Basically using digital files and an expensive piece of equipment known as a materials printer, three dimensional objects can be created in a manner similar to printing images on paper.
The technology introduces new possibililties for rapid prototyping and also mass production of complex designs. Much like the way that foundries were able to meticulously produce moulds for cast iron in the 19th Century that were used on thousands of Victorian buildings. Its kind of like cloning for designers. Designers have been using Computer Aided Design to create 3d objects in the virtual world for many years, but this now crosses the boundary to physical print.
Anyway, here are some nice videos demonstrating the potential of a technology which could present many new opportunities for print designers. Enjoy !
Sean has been involved in marketing and printing industries since the early 1990s and since 1998 has had a focus on web design and development working with one of Australia's most experience web development firms.
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