Traditionally the one colour business card has been the cheapest and simplest option for business card printing. These days however with such cheap prices available for cmyk full colour print it is not always the most popular option for a cheap card.
A lot of smaller offset print shops may still only have a single colour printing press though, so they would still suggest that is their cheapest option for a business card print.
In my opinion you can still get a great look with a single colour card. And as you can pick out a particular pantone ink, you can always rely on your colour printing the same with each different print run – which is not often the case with cmyk. Another advantage of spot colour printing is seen with large solid areas of colour. You will get a much cleaner and more professional finish when using a pantone or ‘spot’ colour.
If you have a logo in a particular colour and you want to reinforce you brand with a particular defining colour, you will definitely want to use a spot colour to achieve this.
In my business if I want someone to do spot colour printing, most often being one or two colour print, I use Jamek Printing
(I also designed their website). They are a small but very reliable printing business that achieve a great result, and I set up a lot of their artwork as well.
The ‘chooko’ business card as shown above is an example of a car printed single sided, single colour (pantone 485) red. This utilizes a lot of solid area so certainly best suited for a pantone spot colour.
