The City of Melbourne has copped a bit of flack for its spending a quarter of a million dollars redesign of its logo. Some are hailing it as one of the biggest wastes of money for a logo design ever.
The new crystal inspired logo features and abstract design in the shape of an overly wide M containing what looks like a fractured crystal or an optical illusion.
They’ve thrown away a logo which showed off the city’s heritage and environmental credentials for one that is futuristic, representing modernism and progressiveness. It looks a little like the architecture of Federation Square.
The council has already retrofitted their website with the new logo.
The logo is trying to be too clever and at the same time looks a little clumsy and too simple. My thought is that it may date quicker than the previous one and it won’t lend itself to every format.
In any case I feel I could have designed a better logo for a small fraction of the cost.
